WK 3 Task - Individual Portfolio

Ramly (2020)

Ramly burgers are a well loved road side burgers among locals. They started off with frozen foods such as sausages, chicken nuggets, and burger patties. Though over the years, they expanded their franchise and opened up their own fast food restaurant. Personally, I feel that their logo was in need of an update and give it a more younger look whilst keeping its main design elements

Everything About One Thing - Zine (2020)

Everything About One Thing is an experimental project where we were tasked to explore one object. In this case, fabric. The project explores fabric through the use of discarded items and captures them in the form of a photographic zine. The fold out zine opens up to a poster on the back which may be used as a decor piece.

Bloom Graduation Showcase (2018)

"Bloom" is a graduation showcase identity, representing the graduating students who have bloomed into designers, picking up new skills along the way and are ready to take on the industry. The word bloom was taken more abstract-ly and into a movement rather than its typical relation to flowers. A series of collaterals were designed such as invitations, merchandise and GIFs.

Chocomex (2018)

Chocomex by Promex is a Malaysian made chocolate malt drink for children. However, its product packaging seems to be out of date and does not attract its potential target audience. This project required a re-brand of its product and to come up with three different designs for possible flavours. A more playful direction was designed to give it a more youthful look, making it more attractive for children below the age of 10.

Self Branding (2017)

The objective of this project was to design and create a logo that represents myself. The concept behind the logo is to intertwine the letters A and H (initials), using gradient to create more depth within the logo. Shade of blue was chosen as the dominant colour for the logo as it is not only one of my favourite colours but it also represents trust and calmness. Meant to brand oneself, the project is required to design a stationary set consisting a letterhead, envelope, business card as well as a merchandise.

Eid Money Packet (2017)

Typical money packets often come in richer colours such as emerald green, gold and royal blue. For this project I wanted to break out of that box whilst still keeping it traditional. I decided to go for a "first day of Eid" theme for my design. In Malaysia a variety of traditional home cooked meals are served on the first day and so I came up with a 'flat lay' design which includes a platter of different foods. As money packets are given to children, I went for bright flat colours and a simple vector illustration style to complement it.