Independent Project: Concept

How to: Escape the Human Race

A personal goal for this project is to step out of my comfort zone to create something I have never done before. Therefore, for this project I will be stepping into product and packaging design. This project focuses on what endangered animals are facing caused by human activities but with a more interesting approach.

The animal kingdom has been facing numerous challenges and with that I will be raising awareness through the form of an 'escape bag' for the endangered species. (I have not decided which animal to focus on). This bag will include different products relating to a threat. This pokes at the fact that humans are being selfish and doing what ever it takes for their own personal gain.

Escape Bag: A bag designed to keep products in place for audience to use. The bad should be simple and efficient to use as it has a ‘grab and go’ concept.

Product Packaging: In the escape bag, a number of tools/ products are inside. These products relate to the threats that the endangered animals are facing. Some of these products include:

o Shelter or tent (habitat loss)

o Ear plugs (noise pollution)

o Security system (poaching & hunting)

Advert: Posters ‘selling’ product